Name Event: Applause

Name Founder(s): Daniel Peris and Miriam Peláez

Commercial and Event manager: Emma Olivero

Event description: The largest App Marketing and Mobile Growth Congress held in Spain

Date of Event: Friday, June 7, 2019

 

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Q&A

Can you give a short introduction about yourself, how the APPLAUSE Summit event has been founded, and the event itself?

How has APPLAUSE Summit been founded?

EO: “Applause was founded in 2016 by PickASO, the first App Marketing Agency in Spain. Their Founders, Daniel Peris and Miriam Peláezrealized that a Mobile Growth event must be celebrated in Spain due to the market growth. At the first edition all the attendees were Spanish and it was a small event. Two years later, Applause has an international character and focused to 300 worldwide App marketing professionals. The goal of Applause is keep on growing and attracting professionals for one day to learn and do business in the wonderful city of Barcelona.”

Can you tell something about the event itself (location, number of events/visitors, interesting speakers etc.)?

EO: “This year Applause celebrates its 3rd edition at the W Barcelona hotel. The conference gather together 300 App marketing professionals around the world.”

Applause 2019 Returns to Barcelona for its 4th Edition

For the fourth consecutive year, Applause returns on Friday 7th of June at the W Barcelona hotel. Applause is organised by PickASO, the first app marketing agency in Spain; TheTool, the ASO tool and AppsFlyer, the world’s leading attribution tracker.

One more year, Applause will be the meeting point for 250 professionals and companies dedicated to the mobile applications industry all around the world. During the day, experts in application marketing will give us interesting insights in how to create successful strategies, organic and non-organic based on advertising campaigns through conferences, round tables and workshops.

Besides sharing the latest trends and news about the marketing of mobile applications, the congress is also focused on generating business alliances among its assistants and highlights the relevance of the sector in the global economy.

What are we talking about in this edition?

The topics that we are going to cover will be App Store Optimization, User Acquisition, Engagement / Retention, Mobile Analytics, Influencer Marketing, among others. We are going to unravel the titles of the talks, the speakers and the rest of the topics in Applause’s social media accounts: Twitter, Facebook and Instagram. If you don’t follow us, do it right now!

Can you please tell something about the mobile App market (trends, number of users, new generation). Which online marketing trends do you currently see?

EO: “In 2016 the business of mobile applications achieved a revenue of 1.3 trillion dollars and, according toApp Annie, it will reach a 6.3 trillion dollars revenue in 2021. In addition, Apps have become a generator of employment. The Progressive Policy Institute estimates that more than 1.6 million jobs have been created in the European Union in this sector, a figure similar to that of the United States.

The economic data from the industry of mobile applications guarantees that the sector enjoys an enviable health. For this reason, Applause has become the reference event for Spanish mobile application marketing professionals and one of the most outstanding on the international scene.”

Why should all App Founders and other App stakeholders join this event?

EO: “I will give you 6 reasons to attend:

  1. Networking Opportunities. If you attend Applause you will expand your professional network
  2. Discover new partners.
  3. Learn in an amazing space: The W Barcelona hotel
  4. Meet App Marketing Experts Face to Face
  5. Taste delicious Spanish Food
  6. Have fun at the Networking Happy Hour”.

More generally, you as a visionary person, what is your view on the new technologies of the digital smartphone (App) world.

EO: “As I answered in the 2nd question, there are several studies that support the growth of the App Economy during the following years.” 

Do you think an online community platform (App ecosystem) like Applepies can help App Founders/Owners to increase the user visibility/engagement?

EO: “Sure! With Applepies AppFounders and owners can find potential customers and providers for their business. It is a great initiative to get more visibility of your App or product and keep in touch with other professionals.”

Last but not least, what can you offer all the Applepies network relations regarding attractive entrance fees?

EO: “We offer to Applepies users a 30% discount using the code APPLEPIES30 to buy Applause 2019 tickets. Do not miss this opportunity! Go to: https://applause.io/#tickets

If you need further information, contact us to eventos@pickaso.com