Interview APP Founders – Jan Gustavo Kuipers

Interview APP Founders – Jan Gustavo Kuipers

Name Founders: Jan Gustavo Kuipers (JK)

Name Company: Mr. Chadd

Name App: Mr. Chadd

Category App: Education

Is the App created for a certain country/area or worldwide: Still focusing on The Netherlands, we got some people from Flanders (Belgium) who are also using Mr. Chadd. But until we create a solid AI our focus lies on The Netherlands.

App description: Homework assistance from Mr. Chadd via an App. You just have to open the App and ask your question. We connect you with a homework coach who explains everything at your level. One homework support App for all school subjects, that easy!
Our specialized coaches will help you out if you are having trouble with Maths, English, Physics, Chemistry or Economics. You will be helped by a homework coach within 10 seconds. Do you prefer tutoring at home? Because our coaches live throughout the country, we always have a homework coach in your area.
Are you done with study stress? Improve your school performance with tutoring and homework guidance from Mr. Chadd.

App description in Dutch: Huiswerkbegeleiding van Mr. Chadd via een App. Je hoeft alleen de App te openen je vraag te stellen. Wij verbinden je met een huiswerkcoach die alles uitlegt op jouw niveau. Één huiswerkbegeleiding App voor alle schoolvakken, wel zo makkelijk!
Onze gespecialiseerde coaches helpen je uit de brand of je nou moeite hebt met Wiskunde, Engels, Natuurkunde, Scheikunde of Economie. Binnen 10 seconden wordt je door een huiswerkcoach geholpen.
Toch liever bijles aan huis? Omdat onze coaches door het hele land wonen, hebben we altijd een huiswerkcoach bij jou in de buurt.
Klaar met studiestress? Verbeter jouw schoolprestaties met bijles en huiswerkbegeleiding van Mr. Chadd.

Social Media

Mr Chadd website




Apple Appstore




As Founder of this fantastic App, what was your motivation to create such an App?
“So we believe that the current educational system is a traditional and slow-paced market, a market that we want to change for the better. We believe that with digitization of any market comes a significant improvement in quality. While every customer can satisfy almost anything within a small amount of time, that isn’t possible within the educational market en we wanted to change that. Now, our Users can ask a question about their homework while using the App, a coach will respond within 10 seconds en within 5 to 7 minutes your problem is solved. Please look at the instruction how the App works.”

Why should Users download this App?
“Users should download Mr. Chadd because we offer a quick and helpful solution to your problems while making your homework. Did you ever get frustated because you didn’t understand a question while making your homework? The answer is probaly yes, so what if instead of getting unmotivated and quit you ask the question to Mr. Chadd, who doesn’t just gives you the answer, but helps you understand the question.

What are the advantages compared to other similar Apps?
“Actually, right now we are the only one to offer this kind of education trough an App. There are similar company’s who provide homework support, but whe are the only ones who can offer oure services on demand, 7 days a week, trough our App. So I guess that’s what seperates us from our competition.”

Can you tell something about the process, challenges, hurdles and time spent from the moment you start (The Idea) till the moment you launched the App at the AppStore / GooglePlay?
“At first when we had the idea we wanted to do excessive research on wether our potential users would defenitly want to use the App like the way we saw it. We spoke with 2000 highschool students trough intervieuws and 1-on-1 conversations. 93% responded that they would use this App. Then we put al the money we could get from our savings and family (40K) and build our MVP. We did a guerilla marketing stunt. We would go to high schools at reses. When after 5 minutes all the teachers would be in the teachers room we would walk into the school and invite students to use the App for free. We reached 10k users trough this stunt that downloaded the App between May 2015 and July 2015. It really gave of a feeling of doing something right in their eyes. Onwards we went and with funding from our first angel of 100k we started to really grow the platform in September 2016. And looking from where we stand now I can really say its been a great experience. With over 165k downloads in 4 years and the first school on the platform (Noorderpoort college). We set out to grow the business further trough collaborations with schools.”

Once you launched the App in the Appstore / GooglePlay, what did you do to promote this App to your target audience (user group)? Do you think Applepies (as worldwide rating and reviewing Online App Magazine) can have a certain role in this?
“We promoted the launch of the App Mr. Chadd trough our social media network and our website ofcourse. We surely strive to go international and believe Applepies can play a role in this, but only once we got our AI at the right level.”

You as a visionary person, what is your view on the new technologies of the digital smartphone (App) world. Do you think that within 1 to 5 years Apps will be indispensable? So Apps will replace manual activities like controlling our home appliances from your smartphone, talk to your doctor via an App, instead of cash payments pay by your smartphone.
“Personaly I strongly believe that Apps are here to stay, we are already able to do our groceries trough an App, order clothes, pay with your smartphone, talk to Google Assistant, Alexa and Siri and now we even have our personal homework assistant. So yeah, I believe in a digital future and am excited to see what other great Apps will be introduced within a few years.”

Are you currently (still) looking for investments or funds to finalise or optimize your App?
“We just received funding. Can’t tell how much but it takes a lot of time to build a relationship so if people are interested they can always reach out.”

Wat is the business model of the App (how does the App earns money?) Think of advertisements, premium subscriptions in the App etc?
“When new Users download Mr. Chadd they get a free trial account where we give them 30 minutes for free, so they are introduced to our services. After the 30 minutes trial users can upgrade their accounts and choose a subscription what they think fits best for them personaly. We offer 3 different subscriptions.

  • The ‘popular’ subscription where the user pays €21,95 p/m, users can unsubscribe after one year.
  • The ‘Flexible’ subscription where the user pays €26,95 p/m, users can unsubscribe after one month.
  • The ‘beneficial’ subscription where the user pays €249,50 at once and are able to use your service for one year after date of payment.

Last but not least is there anything you want to recommend other creators/founders?
“Believe in your concept and don’t stop working untill you achieved your goals.”

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1 Comment

  • Dear Jan and Team,

    We would like to thank you for the cooperation on this interview.
    Our Team has the great believe that this App will change the world for students.
    You guys created a nice piece of work. How fantastic is it to have your digital homework coach in your hands.
    This App will change the world.
    Keep up the good work.

    All the best,

    Team Applepies
    Sander (Salesmanager) and Edward (Director)

    Sander from Applepies Reply

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