The Israel Mobile Summit is the premier annual mobile event of Israel, and simply put, it is the greatest mobile show in town! The Summit is a full day event that is a true celebration of the Israeli mobile industry, attended by over 2,000 of the best and brightest mobile minds! The summit is *the* leading event for the mobile apps and games ecosystem in Israel, and one of the most prominent ones in EMEA. It features keynotes from top speakers, panels about the hot mobile topics, an innovation showcase and contest of the hottest Israeli mobile startups and lots of networking!
4 great main topics!
Innovation & Growth
With two billion dollar exits coming out of Israel in the past years (Waze and Viber), as well as leading game publishers and major adtech players, there is definitely “something in the air” in the Israeli mobile ecosystem. This track will explore that and discuss mobile innovation and disruption. It will bring success stories from mobile startups who did it, as well as VCs who made some great calls when it comes to mobile apps. We’ll also review the hot trends in mobile and which of them are more likely to succeed and/or get investors’ attention.
Monetization & Games
This track will be dedicated to the key question that all mobile developers ask themselves these days – How do I make money from my apps/games or site? The track will uncover the variety of solutions available for developers, will bring multiple perspectives of the mobile monetization ecosystem and will touch on all the ancillary fields to monetization such as discovery user acquisition and more. This track feature experts from all sides of the ecosystem including the big platforms, ad networks game publishers, developers and brands.
This track will explore the new developments in the mobile ads market and new formats and strategies available to app & game developers. From display ads to video, programmatic and more. We will bring the angles of all sides of the ecosystem including the big platforms, ad networks from multiple regions, brands etc. It is now a known fact that developers need huge volumes to see real money with “traditional” mobile advertising – what are some of the new advertising formats that can drive more revenues? And how do we fine tune our ads?
User Acquisition & Traffic
With the rise of content consumption via mobile, everyone is looking for quality mobile traffic to convert either to actual users whether for mobile app downloads or for affiliate offers.
This track will explore ways in which advertisers can get users whether by ad campaigns, cross promotions, social networks, offer walls, ASO and more. International advertisers and publishers who made it in creative ways will share their insights at the Summit.
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